PHUONG MY

PHUONG MY’s greatest inspiration comes from the exquisite virtue of Asian women, who are at the same time fervent and feminine, bold and delicate. Behind their dainty grace, there lies brilliant compassion and admirable strength. With beautiful, striking silhouettes and made from the most exclusively luxury fabrics, designs of Phuong My always embrace the feminine figure of the Orient and make women feel confident about themselves.


From the design and production process through to client service, the smallest details are obsessively pursued. Rather than accepting the limitations of local fabrics available to other local designers in Vietnam, Phuong My established a very clear strategy for her own brand. PHUONG MY’s fabric production is entirely outsourced to select partners in Paris, Milan and Hong Kong, thus providing the optimum blend of both materials  and exclusivity that has proven to be so successful for the brand.


Tran Phuong My graduated with honors from the Academy of Art University in San Francisco, Phuong My has pursued perfection in all aspects of her fashion career. Phuong My’s creative talents are expressed both through her work as the Chief Designer for the PHUONG MY brand and also production and styling projects for key fashion magazines such as ELLE, HARPER’S BAZAAR and VOGUE. Determined to produce only the truly exceptional, the young designer is looking to expand her vision to the global fashion scene.